Nostalgic Scents, Thoughtfully Created.
Haʻa & Co. was created to capture the scents, moments, and memories of Hawaiʻi—the ones that stay with you long after the day ends.
About Ha‘a & Co.
Rooted in Culture. Crafted with Aloha.
Haʻa & Co. is a local fragrance line from Kauaʻi, crafting hand-poured products in small batches using clean ingredients. Our brand is rooted in culture, sustainability, and community support, while empowering indigenous women through authentic fragrances that honor who we are and where we come from.
Each scent is made with intention — to be felt, remembered, and shared.
Meet the Maker
Haʻa & Co. was founded by Maliana Hamada with loved ones in mind.
What began as a search for meaningful Mother’s Day gifts for her mom and aunties became something much deeper during the COVID pandemic. Conversations turned into memories — stories of six Japanese girls growing up in rural Kauaʻi, their childhood experiences, resilience, and connection to home.
Inspired by these moments, Nostalgic Scents of Hawaiʻi by Haʻa & Co. was created after thoughtful research and testing. What started within ʻohana is now meant to be shared with yours.
What Does Haʻa Mean?
In ʻŌlelo Hawaiʻi, Haʻa is translated as the bent-knee dance — a chant and movement performed before battle, similar to the Māori Haka or Tongan Sipi Tau. Haʻa represents humbleness, strength, spiritual preparedness, and culture.
To us, Haʻa also represents the women before us and the women after us — much like our scents, which are meant to be passed down and shared from generation to generation.
More Than a Name
Haʻa is also the name of our creator’s daughter.
Although she was only two years old when the business began, Haʻa already reflects the women who came before her — her mom, aunties, and grandmas. Courageous, independent, proud, yet gentle, loving, and forgiving, she embodies the spirit behind this brand.
She represents the future we are creating with intention and care.
A Scent That Feels Like Home
Our hope is that every Haʻa & Co. fragrance brings comfort, connection, and a sense of belonging — whether it reminds you of home, a loved one, or a moment worth holding onto.
Thank you for supporting a brand built on culture, community, and care.
Mahalo. Malo ʻaupito. Arigatō gozaimasu.
Thank you for trusting us with your nostalgia.